5.0
on Shopify
Choose Your Plan to Maximize Revenue With Shoppable AI Videos and Widgets
Try it free and find the plan that fits your Shopify store
Whether you’re just starting out or running a multi-million dollar brand
Most Popular
Free
For app testing
$0 /month
AI Studio Points
500 (one time)
Additional Points
—
Widget Impressions
Unlimited
Video Clicks
Unlimited
Video Views
200
Additional Views
—
AI Try-Ons
10 (one time)
Additional Try-ons
—
✓ Unlimited widget impressions
and clicks
✓ Unlimited stories and carousel widgets on any page
✓ Auto-import Reels and UGC from Instagram & TikTok
✓ Auto-Add Videos to Widgets Based on Tags and labels
✓ Basic Analytics
Most Popular
Basic
For small teams
$18 /month
AI Studio Points
3,000
Additional Points
$6 / 1000
Widget Impressions
Unlimited
Video Clicks
Unlimited
Video Views
1,000
Additional Views
$9 / 1000
AI Try-Ons
40
Additional Try-ons
$0.20 / try-on
All in Free, plus:
✓ Generate videos with AI Studio
✓ Engage 4x more with Highlights widget
✓ Use TikTok Shop-like Video Landing Pages on your domain
✓ Add shoppable videos to Email, SMS & WhatsApp
✓ Detailed Analytics with ROI
✓ Provide shoppers Virtual AI Try-On
✓ Feature requests
Your Optimal Plan
Grow
For scaling brands
$98 /month
AI Studio Points
18,000
Additional Points
$5 / 1000
Widget Impressions
Unlimited
Video Clicks
Unlimited
Video Views
20,000
Additional Views
$6 / 1000
AI Try-Ons
200
Additional Try-ons
$0.18 / try-on
All in Basic, plus:
✓ Auto-tag videos with AI-tagging
✓ Set Global Brand Styles
✓ A/B Testing
✓ Done-for-You Setup — boost conversion by double digits or get a refund
✓ Roadmap Priority
✓ 24/7 Chat Support
10X Value
Advanced
For app testing
$298 /month
AI Studio Points
60,000
Additional Points
$4 / 1000
Widget Impressions
Unlimited
Video Clicks
Unlimited
Video Views
100,000
Additional Views
$3 / 1000
AI Try-Ons
600
Additional Try-ons
$0.15 / try-on
All in Grow, plus:
✓ Get instant insights with AI chat Analytics
✓ Get Early Access to New Features
✓ Co-Create New Features
✓ Monthly Strategy Calls
✓ Get help in solving biggest challenges via VideoPoint Partners Network
✓ Slack Connect / WhatsApp Channel
Stop Paying For Impressions That Don’t Convert VideoPoint Charges Only For Video Views
A video view counts only when a shopper watches for at least 3 seconds
Other apps charge as soon as the widget is viewed, even if no one watches the video
That’s why VideoPoint is 2 to 4 times more affordable
Other apps charge as soon as the widget is viewed, even if no one watches the video
That’s why VideoPoint is 2 to 4 times more affordable
Visited Page
100.00 %
1,260,193
Loaded Widget
91.48 %
1,152,824
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Viewed Widget
77.14 %
889,288
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Clicked Widget
24.06 %
213,962
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Watched Video
96.31 %
206,068
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Clicked Product
25.22 %
51,970
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Added to Cart
60.33 %
34,471
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Ordered
31.51 %
10,862
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Full Feature Breakdown
Free
Basic
Grow
Advanced
Features
Free
Basic
Grow
Advanced
AI Studio
Generate videos for every product in minutes using AI
AI Studio Points/Month
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Use points to generate AI-powered images and 5s or 10s videos
500 (one time)
3,000
18,000
60,000
Additional Points, $/1000
Purchase additional points as needed for AI image and video generation
—
$6
$5
$4
Photo-to-video generation
Turn product photos into catalog-style videos.
✓
✓
✓
✓
Video templates (lookbook, lifestyle)
Use predefined templates for various video formats like lookbooks or lifestyle content.
✓
✓
✓
✓
Auto-prompt generation
Eliminate blank-page paralysis with AI-generated video prompts.
✓
✓
✓
✓
Instantly shoppable AI videos
Videos are instantly shoppable—no manual product tagging required.
✓
✓
✓
✓
Auto-publish in widgets based on product tags
Videos automatically appear on the right pages based on product tags.
✓
✓
✓
✓
Ready-to-use avatars
Choose from a set of prebuilt AI-generated avatars.
✓
✓
✓
✓
Custom avatars
Generate avatars tailored to your brand and model preferences.
✓
✓
✓
✓
Multi-cut video generation
Stitch multiple photos into a single multi-scene video.
✓
✓
✓
✓
Set start & end video frame using photos
Set custom start and end frames for the video using selected photos.
✓
✓
✓
✓
Virtual AI Try-On
Show shoppers how products look and fit to boost sales and reduce returns
AI Try-Ons/month
Let shoppers try before they buy without leaving home
10 (one time)
40
200
600
Additional Try-Ons, $/try-on
Purchase additional AI Try-Ons as needed beyond your monthly plan.
—
$0.25
$0.18
$0.15
Shoppable Videos
Convert video views into sales with shoppable videos
Video views/month
A video view is counted when a visitor watches for 3+ seconds in a VideoPoint widget.
200
2,000
20,000
100,000
Additional Video Views, $/1000
Buy additional video views as needed.
—
$9
$6
$3
Widget impressions
Widget impressions are unlimited and not billed.
Unlimited
Unlimited
Unlimited
Unlimited
Video clicks
Video clicks are free and unlimited.
Unlimited
Unlimited
Unlimited
Unlimited
Tag products in videos
Tag products in videos to make them shoppable.
✓
✓
✓
✓
Bulk videos tagging
Tag multiple videos with products at once.
✓
✓
✓
✓
Tag videos with multiple products
Add multiple product tags to a single video.
✓
✓
✓
✓
Shoppable Videos on Website
Embed shoppable videos on any store page using customizable widgets
Unlimited Stories widgets on any page
Add Instagram-style Stories to any page to drive engagement and sales.
✓
✓
✓
✓
Unlimited Carousel widgets on any page
Showcase products in a scrollable Carousel to increase conversions.
✓
✓
✓
✓
Unlimited Floating widgets on any page
Use the Floating widget to capture attention and keep shoppers engaged.
Soon
Soon
Soon
Soon
Unlimited Highlights widgets on any page
Boost engagement up to 4× with our best-in-class Highlights widget.
—
✓
✓
✓
Unlimited Video Landing Pages
Create TikTok Shop–style video landing pages without app installation.
—
✓
✓
✓
Video Landing Pages
Launch TikTok-style shoppable video pages to power high-converting campaigns
TikTok-style Pages on Your Domain
TikTok Shop experience on your domain to supercharge ads and campaigns
—
✓
✓
✓
Embedded Video Landing Pages
Seamlessly embed video landing pages as new pages of your online store
—
✓
✓
✓
Shoppable Video Off-Site Embedding
Embed shoppable videos off-site to drive traffic and boost conversions across email, SMS, and paid campaigns
Shoppable videos as Links
Share shoppable video landing pages as direct links in any channel
✓
✓
✓
✓
Shoppable Videos in Email, SMS & WhatsApp
Include shoppable videos in Email, SMS, or WhatsApp flows and campaigns
✓
✓
✓
✓
Widgets Customization
Set widget design and behavior to match your brand for a seamless experience
Widget Design and Layout
Customize widget block width, thumbnail size, radius, background, layout, borders, navigation, heading, CTA buttons, product cards, colors and fonts
✓
✓
✓
✓
Widget Behaviour
Control play button animation and autoplay settings
✓
✓
✓
✓
Video Player
Customize CTA buttons (view product, buy button), and product cards visibility and appearance with custom CTAs, colors, shapes, borders, metafields
✓
✓
✓
✓
Product Card
Set product card visibility and define target page: Shopify PDP or VideoPoint PDP, with support for metafields and reviews
✓
✓
✓
✓
CTA buttons
Customize CTA buttons (view product, buy button), and product cards visibility and appearance with custom CTAs, colors, shapes, borders, metafields
✓
✓
✓
✓
Buy Button
Set buy button CTA and shoppable action: add to cart, direct to cart, direct to checkout; and appearance: icon, shape, color, border, shape, layout, visibility
✓
✓
✓
✓
Product Details Page
Customize the Product Details Page with metafields, set buy button CTA and shoppable action: add to cart, direct to cart, direct to checkout; and appearance: icon, CTA, shape, color, border, shape
✓
✓
✓
✓
Widget Display Rules
Set rules on where and how you want your widgets to be displayed
✓
✓
✓
✓
Video Interactions and Experiences
Widget settings and customizations for a fully on-brand shoppable video experience
Add to Cart Shoppable Action
Adds product to cart and lets the shopper view the cart
✓
✓
✓
✓
Direct to Cart Shoppable Action
Adds product to cart and redirects the shopper to the cart page
✓
✓
✓
✓
Direct to Checkout Shoppable Action
Adds product to cart and redirects the shopper to checkout
✓
✓
✓
✓
Custom CTAs
Set your own custom CTAs on buy buttons
✓
✓
✓
✓
Social Share Button
Let shoppers share videos via copied link, device share menu or WhatsApp
✓
✓
✓
✓
Like Button & Wishlist
Let shoppers like videos and build wishlists from liked products
✓
✓
✓
✓
Dynamic Multi-Currency
Display product prices in the shopper’s local currency
✓
✓
✓
✓
Language Localization
Display widgets in 38 languages for international shoppers
✓
✓
✓
✓
Widget A/B Testing
Test widget performance and measure impact with A/B testing
—
—
✓
✓
Social Listening
Collect user-generated content automatically from social media
Find and Auto-Import UGC from Instagram
Find and import all Instagram Reels where your account is mentioned
✓
✓
✓
✓
Social Shopping
Turn social engagement into sales with shoppable social feeds
Shoppable Instagram Feed
Create a synced or curated shoppable Instagram feed with your posts, Reels and Stories
✓
✓
✓
✓
Shoppable TikTok Feed
Create a synced or curated shoppable TikTok video feed
✓
✓
✓
✓
Smart Video Feeds
Create dynamic video feeds with filters and assign them to any automated widget
Create Custom Reusable Video Feeds
Build reusable video feeds and connect them to any automated widget
✓
✓
✓
✓
Scope Out Videos with Multiple Filters
Filter videos by labels, tagged products, collections, or performance metrics
✓
✓
✓
✓
Sort and Shuffle Videos
Shuffle videos or sort them by conversions, revenue, orders or engagement
✓
✓
✓
✓
Temporary Shuffle to Pick Winning Content
Temporarily shuffle video order to surface top-performing content
✓
✓
✓
✓
Assign Video Feed to Highlight
Use a video feed as a Highlight inside the Highlights widget
—
✓
✓
✓
Performance Analytics
Track ROI, revenue uplift, and conversions with instant insights via AI
Performance Overview Dashboard
See high-level storewide performance metrics in one place
15 (one time)
60
180
600
Track 4 Buying Scenarios
Track conversions, revenue and orders across 4 scenarios: basic, in-video, post-video, and influenced
—
$6
$4
$3
Conversions Dashboard
Track conversions and uplift from shoppable video, with detailed breakdown by purchase scenario — showing both totals and scenario share
✓
✓
✓
✓
Revenue Dashboard
Track total revenue driven by shoppable video, including breakdown by purchase scenario in both absolute values and share of total
✓
✓
✓
✓
Orders Dashboard
Track total orders influenced by shoppable video, including breakdown by purchase scenario in both absolute numbers and percentage share
✓
✓
✓
✓
Engagement Dashboard
Track engaged visitors, engagement rate, average watch time, average videos watched per engaged visitor, and total video watch time
✓
✓
✓
✓
Complete Video Conversion Funnel
Visualize shopper journey from page view to purchase by tracking drop-off and conversion rates across each interaction stage
✓
✓
✓
✓
Usage Analytics
Monitor overall account usage and usage limits
✓
✓
✓
✓
Video Performance Analytics
Track conversions, orders, and revenue for each video - with detailed insights into CTR, watch time, engagement, skip rate, and attribution breakdown by purchase scenario
—
✓
✓
✓
Widget Performance Analytics
Track conversions, orders, and revenue driven by each widget - along with CTR, engagement, views, watch time, and attribution breakdown by purchase scenario
—
✓
✓
✓
Top Performing Videos and Widgets Tables
Rank your top-performing videos and widgets by conversion, revenue, orders or engagement
—
✓
✓
✓
ROI Analytics
Measure return on investment from VideoPoint
—
✓
✓
✓
A/B Testing
Compare widget or video variants with A/B testing
—
—
✓
✓
Instant Insights with AI Analytics
Ask plain-English questions and get instant insights via AI chatbot
—
—
—
✓
Export Reports as PDF
Export dashboards and reports as downloadable PDF files
✓
✓
✓
✓
Custom Branding
Customize branding settings across widgets and videos
Remove VideoPoint Branding
On Starter and Basic - remove VideoPoint branding by contacting support via chat
—
Via support chat
✓
✓
Add Your Branding
Apply your branding to the video player and VideoPoint product pages
—
✓
✓
✓
Global Styles
Save time by setting up global style presets for widgets and videos
Soon
Soon
Soon
Soon
Workflow Automations
Save time and focus on what matters with full-cycle automation
Auto-Import from Instagram and TikTok
Automatically sync all videos from Instagram and TikTok to your VideoPoint account
✓
✓
✓
✓
Auto-Tag Videos with AI
Use AI to auto-tag products in videos or get tagging suggestions with adjustable similarity threshold and tagging limits
—
—
✓
✓
Auto-Publish Videos to Widgets
Automatically publish new videos to the right widgets based on tags, labels, and Video Feed filters
✓
✓
✓
✓
Auto-Test Videos with Smart Shuffle
Automatically rotate videos using shuffle mode to identify top performers based on engagement, conversions, or revenue
Soon
Soon
Soon
Soon
Auto-Disable Videos with Out-of-Stock Products
Automatically remove videos featuring products that are out of stock
✓
✓
✓
✓
Video Content Management
Manage your entire video library in one place with advanced tools and automations
Auto-Import & Sync Videos from Instagram
Connect your Instagram account to auto-import Reels & UGC
✓
✓
✓
✓
Auto-Import & Sync Videos from TikTok
Connect your TikTok account to auto-import your TikTok videos
✓
✓
✓
✓
Bulk Upload from Device Storage
Upload multiple videos at once from your device
✓
✓
✓
✓
Publish and Host Unlimited Videos
Publish and host as many videos as you need with no limits
—
✓
✓
✓
Bulk Actions
Apply product tags, labels, and settings to multiple videos at once
✓
✓
✓
✓
At-Scale Embedding
Use a single widget with dynamic content across multiple pages for faster setup
✓
✓
✓
✓
Auto-Match Videos with PDPs and Collection Pages
Automatically display relevant videos on PDPs and collection pages using video tags and feed rules
✓
✓
✓
✓
Real-Time Inventory
Automatically hide videos when tagged products go out of stock
✓
✓
✓
✓
Video Labels
Use labels to organize and group your video content
✓
✓
✓
✓
Video Feeds
Save custom filters as reusable Video Feeds to power widgets and automation
✓
✓
✓
✓
Sharing
Distribute your videos across channels to drive traffic and sales
Share by link
Copy a direct link to any shoppable video or landing page
✓
✓
✓
✓
Share on social
Share videos directly to social media platforms
✓
✓
✓
✓
Share on WhatsApp
Share videos in WhatsApp chats and flows
✓
✓
✓
✓
Device share menu
Enable native share options through the shopper’s device menu
✓
✓
✓
✓
Support
Access our full support team through multiple channels
Live Chat Support
Chat with our team directly from the platform
✓
✓
✓
✓
Email Support
Get answers and updates via email
✓
✓
✓
✓
Feature Requests
Submit and vote on new feature requests
—
✓
✓
✓
24/7 Contact and Support
Reach out to us anytime — we’re available around the clock
—
—
✓
✓
1:1 Personalized Onboarding
Personalized onboarding sessions to help you get started fast
—
—
✓
✓
Premium Priority Support
Get prioritized help with guaranteed faster response times
—
—
✓
✓
Dedicated Success Manager
Work closely with a dedicated success expert to grow your account
—
—
✓
✓
Implementation Strategy
Receive a customized implementation strategy based on your business needs and best practices
—
—
✓
✓
Roadmap Priority
Your input is considered when prioritizing our roadmap
—
—
✓
✓
White-Glove Implementation
We’ll handle the full setup process from A to Z for you
—
—
—
✓
Performance Review Meetings
Join recurring meetings to review performance and growth opportunities
—
—
—
✓
Get Early Access to New Features
Be the first to test and use new features before public release
—
—
—
✓
Co-Create New Features
Collaborate directly with our product team to shape future features
—
—
—
✓
Get Help via VideoPoint Partner Network
Access exclusive support and solutions through our partner network
—
—
—
✓
Get Featured at Conferences and Events
Get exposure at industry events through case studies and showcases
—
—
—
✓
Private Slack Connect / WhatsApp Channel
Stay in touch through a dedicated Slack or WhatsApp channel with our team
—
—
—
✓
Integrations
Connect to the tools and platforms you already use
E-Commerce Platforms: Shopify, Shopify Plus
Seamlessly integrate with Shopify and Shopify Plus
✓
✓
✓
✓
Shopify Shop App
Display shoppable videos in Shopify’s Shop App
Soon
Soon
Soon
Soon
Social Platforms: TikTok, Instagram
Sync videos from TikTok and Instagram
✓
✓
✓
✓
AI Video: Google Veo, Kling, OpenAI Sora
Generate videos with the latest AI tools like Veo, Sora, and Kling
✓
✓
✓
✓
AI Images: Google Nano Banana
Generate product visuals using image AI tools
✓
✓
✓
✓
AI Chat: ChatGPT
Use ChatGPT to power conversational and insight tools
✓
✓
✓
✓
Mobile App Builder: Tapcart
Build mobile apps with Tapcart (Upvote to prioritize)
Soon
Soon
Soon
Soon
Landing Page Builder: Pagefly
Design landing pages with Pagefly (Upvote to prioritize)
Soon
Soon
Soon
Soon
Ratings & Review Platforms
Sync reviews from Yotpo, Judge.me, Stamped, Junip, Opinew, Reviews.io, Loox, and Okendo
Soon
Soon
Soon
Soon
WhatsApp: Dondy
Enable WhatsApp video sharing and campaigns via Dondy
✓
✓
✓
✓
Email: Klaviyo
Integrate with Klaviyo for email marketing (Coming Soon)
Soon
Soon
Soon
Soon
SMS: YipSMS
Use YipSMS to share shoppable videos via SMS
✓
✓
✓
✓
Want a Custom Plan?
No Problem!
Available for brands with 200k+ monthly visitors
Questions people ask
before they hit “Start Free”
Getting Started
What is VideoPoint?
VideoPoint is a shoppable video platform that helps DTC brands increase conversions by turning Instagram Reels and UGC into shoppable video widgets for Shopify store pages.
How does VideoPoint work?
Install the Shopify app, connect Instagram or upload videos, and tag products in videos, or let AI do it automatically. Then, embed shoppable video widgets on your store pages to engage visitors and increase conversions by selling through video. Track conversions, revenue and content performance in the dashboard.
Where does the sale happen?
The sale happens on your Shopify store, and we track four types of purchase scenarios:
- Basic: The customer doesn’t watch the video and makes a purchase directly.
- In-Video: The customer watches the video and purchases through the VideoPoint widget.
- Post-Video: The customer watches the video and buys the same product that was tagged in the video, but through the usual store navigation (e.g., Shopify product page).
- Influenced: The customer watches the video and purchases a different product that was tagged in the video.
Each scenario is tracked to measure VideoPoint’s impact on conversions and revenue.
Who is VideoPoint for?
DTC brands on Shopify, especially in Fashion, Apparel, Supplements, Beauty, and Personal Care, looking to drive more sales with video commerce.
Features & Performance
Will VideoPoint slow down my website?
Yes—because that’s how the internet works. Any added content, especially videos, means more data to load. Vendors claiming "zero impact" are misleading you—you can’t download more data at the same speed as less data.
That said, we optimize VideoPoint’s widgets for speed, keeping impact minimal. The actual effect depends on the speed test method, your site setup, and other factors.
To keep things transparent, all paid plans include a website speed test so you can measure the real-world impact.
What types of videos can I use?
By Source: you can use videos directly from Instagram Reels (including those where your account is a collaborator or mentioned), manually uploaded TikTok videos, or any videos you upload yourself—whether from influencers, creators, or your brand.
By Content Type: testimonials, product usage demos, reviews, behind-the-scenes footage, before/after transformations, user-generated content (UGC), and creator-made videos. Whatever engages your audience, you can make it shoppable.
What types of video widgets can I add to my store?
You can add carousel or story-style widgets to product pages, collections, homepages.
You can also create Video Pages to route users into full screen shoppable video experience instead of a static webpage.
How does AI product tagging work?
VideoPoint’s AI detects products in your videos and automatically tags them, making the videos instantly shoppable. You can also manually refine tags.
Results & ROI
How much can VideoPoint increase my conversion rate?
With Done-for-You Setup, on average, brands see an 11%+ conversion rate uplift within 30 days of using VideoPoint
What’s Done-For-You Setup?
Done-For-You Setup is our hands-on implementation service where our team helps you maximize performance by:
- Optimizing Widget Placement: We strategically position video widgets across different pages and locations to drive the best engagement and conversions.
- Composing Videos into Widgets: We help you structure and arrange videos into the right widgets for different pages to ensure maximum impact.
- Website Speed Testing: We run speed tests to measure the impact of video widgets on load times and optimize settings to maintain site performance.
This setup ensures best practices are applied from the start, saving you time while increasing conversions.
Can I track performance metrics?
Yes. VideoPoint provides a detailed analytics dashboard that tracks:
- ROI & Revenue Impact: See the overall return on investment and how much revenue your shoppable videos generate.
- Conversion Metrics: Track video conversion rates, add-to-cart actions, orders, and revenue uplift to measure the impact on sales.
- In-Video Funnel Performance: Measure how many visitors see the widgets, engage with them, watch the videos, click on product cards, add products to their cart, and complete purchases.
- Engagement & Watch Time: Get insights into visitor engagement, average watch time per engaged visitor, total time spent watching videos, and the average number of videos watched per engaged visitor.
- Video-Level Analytics: Analyze individual video performance with conversion and revenue attribution to see which videos drive the most engagement and sales.
All metrics are available in your VideoPoint dashboard, helping you optimize video performance and maximize conversions.
Pricing & Subscription
Is there a free trial?
Yes! You can start with a free trial to test VideoPoint and see its impact on your store.
How much does VideoPoint cost?
We offer flexible pricing plans based on your store’s size and usage.
Check our pricing page for details.
Integration & Compatibility
Does VideoPoint work with all Shopify themes?
Yes, VideoPoint is fully compatible with the latest Shopify themes and integrates seamlessly without any coding.
For older themes, widgets can still be embedded using a custom code theme block by adding the VideoPoint widget HTML code. This ensures full functionality across all Shopify stores, regardless of theme version.
Support & Assistance
How do I install VideoPoint?
Install it from the Shopify App Store, follow the setup steps, and start adding videos.
What if I need help?
Our support team is available via email and live chat to assist you.
Can I cancel anytime?
Yes, you can cancel or upgrade your plan at any time directly in your Shopify account.
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