How Minimale Animale Boosted Conversion Rates by 24% in 30 Days
Minimal Animal leveraged their existing video reels from Instagram. With the help of VideoPoint, they made them shoppable and distributed them across their storefront through widgets.
Results
TL;DR
Minimale Animale is a globally recognized DTC swimwear label known for bold silhouettes and strong social content. The brand has built a strong visual identity through highly produced social content - particularly Instagram Reels. They emphasize lifestyle imagery, model‑led product shots, and aspirational summertime imagery
Their Instagram reels are a core content asset - highly produced and frequently driving organic traffic to product pages.
Naturally, the brand was looking for a way to convert that high-quality social content into on-site purchase experiences without heavy engineering or new video production - that’s where VideoPoint came in clutch.
Challenges
Initially, Minimale Animale had several hurdles they strived to get over.
- Under-leveraged Reels: Minimale Animale produced lots of high-engagement reels, but those videos lived off-site and weren’t directly converting on the store itself.
- Manual tagging is slow: Mapping products shown in videos to SKUs at scale would take substantial manual labor.
- Placement & attention: The brand needed on-site placements that look native and are impossible to miss at the decision moment (PDP / collection end grid), without cluttering the UX.
And most importantly - the team wanted measurable uplift fast (within 30 days) to justify broader rollout.
Solution
VideoPoint met Minimale Animale at the LA eCommerce Summit and ran an initial phone demo of shoppable videos.
VideoPoint connected Minimale Animale’s Instagram to automatically import recent reels as source videos.
Used VideoPoint’s AI to detect and tag products appearing in each video and map them to the brand’s Shopify SKUs - creating buyable product pins inside the video.
Implemented widgets, such as:
- Highlights widget: Groups videos into category feeds (works like Instagram Highlights) to engage visitors immediately and allow category-based browsing.
- Carousel widget: Larger video presentation with product cards - clicking product card opens Shopify PPD.
.png)
- Widget on Product Detail Pages: Auto-displays relevant videos for the product (no manual curation). Installed intentionally close to the buy button so the video content sits at the point of decision.
.png)
- Stories + Carousel on collection pages: Stories mimic Instagram Stories placement (high immediate attention), while Carousel at the end of the collection grid aids product discovery.
And assured that no manual per-video edits were required. The DFY flow prioritized automation and fidelity - Minimale Animale accepted the recommended placements to avoid introducing bias that might reduce impact.
Why It Worked
- The videos were embedded and styled to match the store, so customers experienced reels on-site without leaving the purchase funnel.
- The PDP Carousel near the buy button gave a highly contextual visual cue and an immediate “buy” path when the shopper’s intent was highest.
- Shoppable hotspots in videos removed the need to search for SKUs seen on screen.
- Highlights + Stories + Collections + PDP meant shoppers encountered shoppable video in multiple journeys (discovery, consideration, decision).
- The merchant accepted the recommended setup (no tweaks), preserving the integrity of the conversion experiment.
Outcomes