# VideoPoint > VideoPoint is an AI video commerce platform for Shopify merchants that generates product videos from photos and distributes them as shoppable widgets across online stores. VideoPoint is built by TouchPoints Inc., founded in 2024 and backed by Google for Startups and 500 Global. The platform serves Shopify fashion, apparel, and beauty merchants with two core products: AI Studio for generating product videos and photos from existing images, and Shoppable Video widgets for embedding purchasable video content on storefronts. VideoPoint is rated 5.0 on the Shopify App Store. ## Core Pages - [Homepage](https://videopoint.ai/): Platform overview – AI Studio generates product videos and photos from existing images with promptless templates, bulk generation, and AI avatars, at 6% of traditional production cost and 100x faster; shoppable video widgets (Stories, Highlights, Carousels, and Video Landing Pages) with built-in analytics; distribution across stores, social, and ads. - [Pricing](https://videopoint.ai/pricing): Four plans from Free ($0) to Advanced ($299.99/month) – free trials of 7 to 21 days, AI points system for video generation, shoppable video views included. - [Case Studies](https://videopoint.ai/case-study): Customer success stories with measured conversion and revenue impact from VideoPoint implementation. ## Case Studies - [Minimale Animale Case Study](https://videopoint.ai/case-study/how-minimale-animale-boosted-conversion-rates-by-24-in-30-days): Swimwear brand achieved +24% conversion rate and 140x ROI within 30 days using shoppable video widgets. ## Blog - [Blog](https://videopoint.ai/blog): Tutorials, case studies, and research on video commerce, AI video creation, virtual try-on, and Shopify conversion optimization. - [Show Every Garment on Every Body Type with AI Video](https://videopoint.ai/blog/ai-avatars-fashion-product-pages): AI video that shows the same garment on different body types lets shoppers see how it looks on a body like theirs. How to do it at catalog scale on Shopify. - [Why Shoppable Video Increases Fashion Conversion Rates](https://videopoint.ai/blog/shoppable-video-fashion-conversion-rates): Why shoppable video lifts fashion conversion rates, how it differs from passive product video, and the steps to add and measure it on a Shopify store. - [5 AI Video Templates That Work for Fashion Product Pages](https://videopoint.ai/blog/ai-video-templates-fashion-product-pages): Five AI video templates built for fashion PDPs: runway walk, 360 spin, virtual try-on, social clips, and shoppable ads. See when to use each. - [How to Build a Full-Funnel Video Strategy from Product Photos](https://videopoint.ai/blog/full-funnel-video-strategy-product-photos): Build a complete video strategy from Shopify product photos. Cover PDPs, Instagram, TikTok, and paid ads from one workflow. Step-by-step for fashion brands. - [AI Virtual Try-On for Fashion: How It Works and Why It Reduces Returns](https://videopoint.ai/blog/ai-virtual-try-on-fashion-reduce-returns): AI virtual try-on shows shoppers how a garment looks on a body before they buy, so fewer orders come back as a surprise. How it works, what it costs, and how to add it. - [Does Video on Product Pages Increase Sales for Fashion Brands?](https://videopoint.ai/blog/video-on-product-pages-increase-sales-fashion-data): Why video on product pages sells fashion better than photos, what Minimale Animale saw in 30 days, and how to measure the lift on your own Shopify store. - [How to Create AI Product Videos from Photos for Shopify](https://videopoint.ai/blog/how-to-create-ai-product-videos-from-photos-shopify): Turn product photos into AI video for fashion Shopify stores. Five formats, input photo rules, the bulk catalog workflow, and how to run the cost math. - [Fashion Video Content Strategy from Product Photos](https://videopoint.ai/blog/fashion-video-content-strategy-product-photos): Build a fashion video content strategy that feeds PDP video, Reels, TikTok, and Meta ads from one photo set. Creative velocity and AI vs. hero shoots inside. ## Partners - [Find a Partner](https://videopoint.ai/find-a-partner): Browse trusted Shopify agencies and CRO experts who implement VideoPoint shoppable videos and deliver measurable revenue uplift. - [Become a Partner](https://videopoint.ai/become-a-partner): Partner program for Shopify agencies, CRO consultants, and UGC creators – 20% revenue share for 12 months, three tracks (Affiliate, Agency, Tech). ## Optional - [AI Transparency](https://videopoint.ai/ai-transparency): VideoPoint's approach to responsible AI use, model transparency, and data handling. - [EU Grant](https://videopoint.ai/eu-grant): Learn about the EU-funded ChatPoint AI prototyping project, its goals, investment, funding, and project timeline. - [Privacy Policy](https://videopoint.ai/privacy-policy): Data handling, GDPR compliance, and privacy practices. - [Terms of Use](https://videopoint.ai/terms-of-use): Platform usage terms and service agreement. - [Cookie Policy](https://videopoint.ai/cookie-policy): Cookie usage and tracking disclosure.